Guides – Kershaw Partners

From Delivery to Design: Why the Future of the Events Industry is Human, Creative and Strategic

December 4, 2025 Craig Herd No comments yet

Over the past few years, something quietly powerful has been happening in the events industry. It hasn’t been loud or dramatic. No sweeping proclamations, no new job titles trending on LinkedIn, no sudden market disruption. But slowly, and steadily, the industry has been undergoing a meaningful transformation. Events are no longer just delivered. They are […]

Guides, Insights

Event Sales Strategy: How to Increase Bookings and Protect Margins

October 31, 2025 Craig Herd No comments yet

In events, sales isn’t a department – it’s the engine room. Dates perish, seasons spike, and capacity can’t be warehoused for later. If you don’t convert enquiries rapidly and consistently, you end up with empty rooms, discounting to fill space, and pressure on delivery teams to “make the numbers work” after the fact. Many events […]