There’s something about Christmas events that just invites chaos. They always seem to leave you with stories that are messy, funny, and impossible to forget. One of the Kershaw Partners summed it up perfectly: “Today’s disaster is tomorrow’s greatest story.” December proves this exact point every single year, when logistics collide with prosecco, dress codes, […]
Over the past few years, something quietly powerful has been happening in the events industry. It hasn’t been loud or dramatic. No sweeping proclamations, no new job titles trending on LinkedIn, no sudden market disruption. But slowly, and steadily, the industry has been undergoing a meaningful transformation. Events are no longer just delivered. They are […]
In events, sales isn’t a department – it’s the engine room. Dates perish, seasons spike, and capacity can’t be warehoused for later. If you don’t convert enquiries rapidly and consistently, you end up with empty rooms, discounting to fill space, and pressure on delivery teams to “make the numbers work” after the fact. Many events […]
In the next five years, Gen Z is projected to constitute a significant 25% of the workforce, marking a pivotal shift in the composition of the labour market. The looming question for employers across the event industry: Are you ready? Defined as individuals born in the early 2000s and beyond, Gen Z brings with them […]
In the post-pandemic world, corporate hospitality has taken on an even more significant role in building and nurturing client relationships. As traditional client engagement methods have been disrupted, businesses are increasingly turning to hospitality events to foster connections, demonstrate appreciation, and drive business growth. This shift highlights the strategic importance of corporate hospitality in today’s […]
The events industry stands as a vibrant tapestry of creativity, innovation, and human connection, weaving together unforgettable experiences that transcend boundaries and ignite the imagination. Bringing all this together, however, as we know, can prove to be enormously challenging. Central to the success of an event company is the hiring of great people. The best […]
